This is a new year, bringing new goals and a lot of thought. Starting in 2019, it’s time to consider your goals in the field of SEO goals for 2019, whether for you personally, for example, an SEO professional or goals that you set for projects. We can learn a lot from each other by learning about our collective goals as an SEO community.
So, not only will you see some of my SEO goals for 2019 included in this article, but you will also see a collection of SEO specialists from around the world.
SEO strategic and tactical goals for 2019
- Chase the long tail
Keep finding this sweet spot in a long line. It’s amazing when you can share your story, find it and get results. Go to the appropriate mass, but not where everyone will be rewarded, said Christophe Trappe, director of the company’s commitment Stamatas Communications.
- Stay on top of new technologies and their impact on SEO.
One of my main SEO goals for 2019 is to immerse in learning new technologies that will determine our future (including the future of digital marketing).
For example, I plan to study and study everything I can about artificial intelligence, virtual reality and augmented reality.
Kevin Chow, director of SEO and Digital Current Payments, has a similar opinion:
A couple of things that I analyze are to understand whether IA for heading tags, meta descriptions and reporting ideas is the direction we need to go.
- Understanding the best impact of voice search
Chow also pretends to understand the voice more than just the Q & A with fragments highlighted this year, since he has already seen the voice become PPC.
Itamar Blower, head of digital marketing at Mint Twist, thinks the same way.
2019 will be great for SEO. With the increase in the number of virtual assistants and voice search, sustainable knowledge is vital to the success of this year, said Blower.
- Be aware of trends and changes in the algorithm.
Blauer also believes that understanding trends and following the latest Google algorithms will provide opportunities for new ideas, great content and even better results.
Taylor Kurz, owner and founder of Crush the Rankings, agreed.
Since the industry is changing almost every minute, it is extremely important not only to determine future trends, but also how they affect your industry. It’s also important to be at the forefront of image search optimization, as the new Google Photo application allows you to search based only on the image you are making on your phone, said Kurtz.
- Monitoring, adaptation and use of selected fragments.
Michael Brown Jr., Senior SEO Manager at Jellyfish Online Marketing, firmly believes in optimizing selected pieces.
Zeroing in 2019! As the search for real estate becomes more difficult to acquire, and with the development of mobile devices, the indexation of mobile devices and voice devices, it becomes clear that the ratings are not as important as they were before. My goal for 2019 is to track, adapt and look for current and future pieces as opportunities emerge, he said.
Promoting the game by creating best practices for optimization, continually updating with testing Google code snippets for areas of future opportunity and the most obvious protection you once acquired. Google has focused on changing the intent of consulting on informative sites, Brown added. More useful information so that it can be collected and used directly in the results of the zero position.
With the increase in the number of data collection devices, such as Google Home, the demand for direct answers will significantly increase with the help of visible fragments, such as quick response windows. Things like chatting with frequently asked questions, like Q & A’s, support the idea that it’s Google’s focus and it’s going to be more, he said.
- Improve page loading speed
Christian Jones, Director of Operations at BestCompany.com, recognizes the importance of page loading speed.
One of our great goals this year is to increase the download speed of all our pages to less than 4 seconds. We plan to do this by optimizing images, minimizing HTTP requests and reducing the number of add-ons and pixels on our site, said Jones.