How to optimize photos and drive traffic from image search

Visual content attracts the attention of users to publications, allows you to transfer information faster and increases the readability of materials. In addition, it serves as an additional source of organic search traffic.
In order to attract visitors from image search, a marketer must optimize photos and page elements. These actions not only generate traffic, but also increase the speed of loading the site and improve usability.
Size matters
Programmers try to create the most functional applications using the minimum amount of code. Designers achieve the visual attractiveness of the site without overloading it with unnecessary graphic elements. Using photographs to visualize publications and attract traffic, a marketer should use the smallest possible size of images without compromising on the quality of perception.
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